is about to introduce a polo shirt (new product) in the market made using green marketing strategies i.e., using ecofriendly raw materials to manufacture the product. The biggest challenge for the XYZ Inc. is how to create right marketing mix. Upon using the knowledge of product life cycle, design the marketing mix for this new product in each phase of the product life cycle. (Background knowledge: The Company is facing intense competition from 5 other companies. In the past, it has also failed to keep up with the changing consumer wants. In such a situation, what should be XYZ Company’s main product, pricing, promotion and distribution objective? Which strategies XYZ Inc. should adopt to sell a new product? Also, give reasons to support your comments Q-5. National Beverage Corp. produces and distributes a wide range of beverages. It offers a selection of flavored soft drinks, juices, sparkling waters, energy drinks, nutritionally-enhanced waters, and other specialty beverages. What distribution strategy will be most suitable for the company’s products and why?