Do you think that Mackey used an appropriate public relations channel to share his thoughts about his own company and its competitors?
Do you think Mackey did anything illegal or unethical by posting messages under the name Rahodeb?
Were Mackey s actions described in this case consistent with the comments earlier in Chapter 19 from Bill Nielsen, where Nielsen calls for public relations officers to uphold their organization s values?
Under what circumstances should company executives share their thoughts in various online forums? Is it ever appropriate for them to do so under an alias?