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Prospective New Restaurant Survey This research is being conducted by XYZ research and is a survey about your attitudes, habits, and preferences for restaurants. There are different types of restaurants such as fast food restaurants or cafeterias or snack bars. But this survey is not about these types of restaurants. When you answer the questions which follow, we want you to think in terms of a particular type of restaurant defined as: A restaurant in which you are normally seated by a hostess; there is a menu with several choices for appetizers, entrees, desserts, and beverages; and food is served by a waiter or waitress assigned to your table. 1) Do you eat at this type of restaurant at least once every two weeks? 1. Yes…..Continue 2. No…..(Terminate) 2) How many total dollars do you spend/ per month in restaurants (for your meals only)? 3) Now please read the description of another type of restaurant below and answer the following questions. A restaurant with a very elegant decor, offering very personal service in a spacious, semi-private atmosphere, featuring menu items, traditional and unusual, prepared by chefs with international reputations. The atmosphere, food, and service at this restaurant meet a standard equal to that of the finest restaurants in the world. Menu items are priced separately, known as “a la carte,” and the prices are what one would expect for a restaurant meeting or surpassing the highest restaurant standards in the world. How likely would it be for you to patronize this restaurant? 1. Very Likely 2. Somewhat Likely 3. Neither Likely Nor Unlikely 4. Somewhat Unlikely 5. Very Unlikely ?? ? ?1 2 ?????????? 5 4 3 2 1 4) Thinking again of the restaurant just described and remembering that drinks, appetizers, entrees, and desserts are priced separately (a la carte), what would you expect an average evening meal entree item alone to be priced? 5) Would you describe yourself as one who listens to the radio? 1. Yes 2. No, Go to question 7 6) To which type of radio programming do you most often listen? 1. Country & Western 2. Easy Listening 3. Rock 4. Talk/News 5. No Preference 7) Would you describe yourself as a viewer of TV local news? 1. Yes 2. No, Go to question 9 8) Which newscast do you watch most frequently? 1. 7:00 am News 2. Noon News 3. 6:00 pm News 4. 10:00 pm News 9) Do you read the newspaper? 1. Yes 2. No 10) Which section of the local newspaper would you say you read most frequently? 1. Editorial 2. Business ???1 ???2 ?1 ???????2 ????3 ????4 ???5 ??1 ???2 ?1 ???????2 ????3 ???4 ??1 ???2 ??1 ???2 ?3 4 5 6 3. Local 4. Classifieds 5. Life, Health & Entertainment 6. No Preference ???11) Do you subscribe to City Magazine? 1 2 We are going to describe some characteristics of restaurants and we want you to tell us how strongly you would prefer each characteristic in a restaurant of your choice. 12) Waterfront view ?1. Yes 2. No ??5 4 3 2 1 1. Very Strongly Prefer 2. Somewhat Prefer 3. Neither Prefer Nor Not Prefer 4. Somewhat Not Prefer 5. Very Strongly Not Prefer ????13) Located less than a 30-minute drive from your home ?5 4 3 2 1 1. Very Strongly Prefer 2. Somewhat Prefer 3. Neither Prefer Nor Not Prefer 4. Somewhat Not Prefer 5. Very Strongly Not Prefer ????14) A formal wait staff wearing tuxedos ?5 4 3 2 1 1. Very Strongly Prefer 2. Somewhat Prefer 3. Neither Prefer Nor Prefer 4. Somewhat Not Prefer 5. Very Strongly Not Prefer ???? 15) Unusual desserts such as “Baked Alaska” and “Flaming Bananas Foster” ?5 4 3 2 1 1. Very Strongly Prefer 2. Somewhat Prefer 3. Neither Prefer Nor Not Prefer 4. Somewhat Not Prefer 5. Very Strongly Not Prefer ????16) A large variety of entrees ?5 4 3 2 1 1. Very Strongly Prefer 2. Somewhat Prefer 3. Neither Prefer Nor Not Prefer 4. Somewhat Not Prefer 5. Very Strongly Not Prefer ????17) Unusual entrees such as moose, bison, venison, and pheasant ?5 4 3 2 1 1. Very Strongly Prefer 2. Somewhat Prefer 3. Neither Prefer Nor Not Prefer 4. Somewhat Not Prefer 5. Very Strongly Not Prefer ????18) Simple decor: tables, chairs, and a few wall decorations ?5 4 3 2 1 1. Very Strongly Prefer 2. Somewhat Prefer 3. Neither Prefer Nor Not Prefer 4. Somewhat Not Prefer 5. Very Strongly Not Prefer ????19) Elegant decor: curtains, original paintings, fine furniture ?5 1. Very Strongly Prefer ?4 ???????3 ????2 ???1 2. Somewhat Prefer 3. Neither Prefer Nor Not Prefer 4. Somewhat Not Prefer 5. Very Strongly Not Prefer 20) A string quartet for background music 1. Very Strongly Prefer 2. Somewhat Prefer 3. Neither Prefer Nor Not Prefer 4. Somewhat Not Prefer 5. Very Strongly Not Prefer 21) A jazz combo for background music 1. Very Strongly Prefer 2. Somewhat Prefer 3. Neither Prefer Nor Not Prefer 4. Somewhat Not Prefer 5. Very Strongly Prefer Demographic questions to classify your answers. 22) The following questions are asked for classification purposes only. In which year were you born? 23) What is your highest level of education? 1. Less Than High School 2. Some High School 3. High School Graduate 4. Some College (No Degree) 5. Associate Degree 6. Bachelor’s Degree ?5 ???????4 ????3 ????2 ???1 ?5 ???4 ???????3 ????2 ???1 ?1 ???????2 ???3 ???????4 ????5 ???6 ? 7 ?8 7. Master’s Degree 8. Doctorate Degree 24) What is your marital status? 1. Single 2. Married 3. Other 25) Including children under 18 years of age living with you, what is your family size? 26) Please check the letter that includes the zip code in which you live. A. (1 & 2) B. (3, 4, & 5) C. (6, 7, 8, & 9) D. (10, 11, & 12) 27) Which of the following categories best describes your before tax household income? 1. Household Earning< $15,000 2. Household Earning $15,000-$24,999 3. Household Earning $25,000-$49,999 4. Household Earning $50,000-$74,999 5. Household Earning $75,000-$99,999 6. Household Earning $100,000-$149,999 7. Household Earning $150,000+ 28) What is your gender? 1. Male 2. Female When you have completed all relevant questions, please click the “submit” button. Final Exam Project for Spring 2014 Due on or before: 5:30 pm on May 8, 2014 The questionnaire in Case 11.1 was administered online (with very slight modifications) and it is posted as a separate document titled ‘Prospective New Restaurant Survey.’ The data were recorded on an MS excel file (NewRestaurant) which is also posted on the course website. You will notice that the questionnaire is precoded, meaning that the numerical values for each possible response to each question are predetermined and printed on the questionnaire. These numbers are critical for you to understand the meaning of the data. Your data file “NewRestaurant” has been prepared with XL Data Analyst macros for your convenience and it is ready for use (You may want to revisit chapter 10 carefully on how to start using XL Data Analyst). Also posted on the course site is a brief description document that contains variable names, corresponding questions, and an idea about value labels for each variable. Your client is Ms. Natasha Argyle, who needs our help and guidance on the following issues and questions, so she can make decisions about the new restaurant idea; go or no go, alternative design, decoration, and menu etc., issues. Your job is to submit a professionally prepared management report that addresses all of the questions and issues raised below. The report should contain results of appropriate analyses, proper interpretations and recommendations. Remember: you are using sample data and your job is to make inferences and generalizations about the population (Caution: it is okay teams helping other teams for learning purposes, but make sure the work is your team’s own and it is not plagiarized from another source or team): 1. Is preference for unusual desserts or unusual entrees related to age? Explain and provide useful insights on this matter (Hint: Chapter 14).

Prospective New Restaurant Survey
This research is being conducted by XYZ research and is a survey about your attitudes, habits, and preferences for restaurants. There are different types of restaurants such as fast food restaurants or cafeterias or snack bars. But this survey is not about these types of restaurants.
When you answer the questions which follow, we want you to think in terms of a particular type of restaurant defined as: A restaurant in which you are normally seated by a hostess; there is a menu with several choices for appetizers, entrees, desserts, and beverages; and food is served by a waiter or waitress assigned to your table.
1) Do you eat at this type of restaurant at least once every two weeks? 1. Yes.....Continue
2. No.....(Terminate)
2) How many total dollars do you spend/ per month in restaurants (for your meals only)?
3) Now please read the description of another type of restaurant below and answer the following questions.
A restaurant with a very elegant decor, offering very personal service in a spacious, semi-private atmosphere, featuring menu items, traditional and unusual, prepared by chefs with international reputations. The atmosphere, food, and service at this restaurant meet a standard equal to that of the finest restaurants in the world. Menu items are priced separately, known as “a la carte,” and the prices are what one would expect for a restaurant meeting or surpassing the highest restaurant standards in the world.
How likely would it be for you to patronize this restaurant?
1. Very Likely
2. Somewhat Likely
3. Neither Likely Nor Unlikely 4. Somewhat Unlikely
5. Very Unlikely
??
?
?1
2
??????????
5
4
3
2
1
4) Thinking again of the restaurant just described and remembering that drinks, appetizers, entrees, and desserts are priced separately (a la carte), what would you expect an average evening meal entree item alone to be priced?
5) Would you describe yourself as one who listens to the radio? 1. Yes
2. No, Go to question 7
6) To which type of radio programming do you most often listen? 1. Country & Western
2. Easy Listening 3. Rock
4. Talk/News
5. No Preference
7) Would you describe yourself as a viewer of TV local news? 1. Yes
2. No, Go to question 9
8) Which newscast do you watch most frequently? 1. 7:00 am News
2. Noon News
3. 6:00 pm News 4. 10:00 pm News
9) Do you read the newspaper? 1. Yes
2. No
10) Which section of the local newspaper would you say you read most frequently? 1. Editorial
2. Business
???1
???2
?1
???????2
????3
????4
???5
??1
???2
?1
???????2
????3
???4
??1
???2
??1
???2
?3 4 5 6
3. Local
4. Classifieds
5. Life, Health & Entertainment 6. No Preference
???11) Do you subscribe to City Magazine?
1 2
We are going to describe some characteristics of restaurants and we want you to tell us how strongly you would prefer each characteristic in a restaurant of your choice.
12) Waterfront view
?1. Yes 2. No
??5 4 3 2 1
1. Very Strongly Prefer
2. Somewhat Prefer
3. Neither Prefer Nor Not Prefer 4. Somewhat Not Prefer
5. Very Strongly Not Prefer
????13) Located less than a 30-minute drive from your home
?5 4 3 2 1
1. Very Strongly Prefer
2. Somewhat Prefer
3. Neither Prefer Nor Not Prefer 4. Somewhat Not Prefer
5. Very Strongly Not Prefer
????14) A formal wait staff wearing tuxedos
?5 4 3 2 1
1. Very Strongly Prefer
2. Somewhat Prefer
3. Neither Prefer Nor Prefer 4. Somewhat Not Prefer
5. Very Strongly Not Prefer
????
15) Unusual desserts such as “Baked Alaska” and “Flaming Bananas Foster”
?5 4 3 2 1
1. Very Strongly Prefer
2. Somewhat Prefer
3. Neither Prefer Nor Not Prefer 4. Somewhat Not Prefer
5. Very Strongly Not Prefer
????16) A large variety of entrees
?5 4 3 2 1
1. Very Strongly Prefer
2. Somewhat Prefer
3. Neither Prefer Nor Not Prefer 4. Somewhat Not Prefer
5. Very Strongly Not Prefer
????17) Unusual entrees such as moose, bison, venison, and pheasant
?5 4 3 2 1
1. Very Strongly Prefer
2. Somewhat Prefer
3. Neither Prefer Nor Not Prefer 4. Somewhat Not Prefer
5. Very Strongly Not Prefer
????18) Simple decor: tables, chairs, and a few wall decorations
?5 4 3 2 1
1. Very Strongly Prefer
2. Somewhat Prefer
3. Neither Prefer Nor Not Prefer 4. Somewhat Not Prefer
5. Very Strongly Not Prefer
????19) Elegant decor: curtains, original paintings, fine furniture
?5
1. Very Strongly Prefer
?4
???????3
????2
???1
2. Somewhat Prefer
3. Neither Prefer Nor Not Prefer 4. Somewhat Not Prefer
5. Very Strongly Not Prefer
20) A string quartet for background music 1. Very Strongly Prefer
2. Somewhat Prefer
3. Neither Prefer Nor Not Prefer 4. Somewhat Not Prefer
5. Very Strongly Not Prefer
21) A jazz combo for background music 1. Very Strongly Prefer
2. Somewhat Prefer
3. Neither Prefer Nor Not Prefer 4. Somewhat Not Prefer
5. Very Strongly Prefer
Demographic questions to classify your answers.
22) The following questions are asked for classification purposes only. In which year were you born?
23) What is your highest level of education? 1. Less Than High School
2. Some High School
3. High School Graduate
4. Some College (No Degree) 5. Associate Degree
6. Bachelor’s Degree
?5
???????4
????3
????2
???1
?5
???4
???????3
????2
???1
?1
???????2
???3
???????4
????5
???6
?
7
?8
7. Master’s Degree 8. Doctorate Degree
24) What is your marital status? 1. Single
2. Married 3. Other
25) Including children under 18 years of age living with you, what is your family size?
26) Please check the letter that includes the zip code in which you live. A. (1 & 2)
B. (3, 4, & 5)
C. (6, 7, 8, & 9) D. (10, 11, & 12)
27) Which of the following categories best describes your before tax household income? 1. Household Earning< $15,000
2. Household Earning $15,000-$24,999 3. Household Earning $25,000-$49,999 4. Household Earning $50,000-$74,999 5. Household Earning $75,000-$99,999 6. Household Earning $100,000-$149,999 7. Household Earning $150,000+
28) What is your gender? 1. Male
2. Female
When you have completed all relevant questions, please click the “submit” button.




Final Exam Project for Spring 2014 Due on or before: 5:30 pm on May 8, 2014
The questionnaire in Case 11.1 was administered online (with very slight modifications) and it is posted as a separate document titled ‘Prospective New Restaurant Survey.’ The data were recorded on an MS excel file (NewRestaurant) which is also posted on the course website. You will notice that the questionnaire is precoded, meaning that the numerical values for each possible response to each question are predetermined and printed on the questionnaire. These numbers are critical for you to understand the meaning of the data.
Your data file “NewRestaurant” has been prepared with XL Data Analyst macros for your convenience and it is ready for use (You may want to revisit chapter 10 carefully on how to start using XL Data Analyst). Also posted on the course site is a brief description document that contains variable names, corresponding questions, and an idea about value labels for each variable.
Your client is Ms. Natasha Argyle, who needs our help and guidance on the following issues and questions, so she can make decisions about the new restaurant idea; go or no go, alternative design, decoration, and menu etc., issues. Your job is to submit a professionally prepared management report that addresses all of the questions and issues raised below. The report should contain results of appropriate analyses, proper interpretations and recommendations. Remember: you are using sample data and your job is to make inferences and generalizations about the population (Caution: it is okay teams helping other teams for learning purposes, but make sure the work is your team’s own and it is not plagiarized from another source or team):
1. Is preference for unusual desserts or unusual entrees related to age? Explain and provide useful insights on this matter (Hint: Chapter 14).

Interested in a PLAGIARISM-FREE paper based on these particular instructions?...with 100% confidentiality?

Order Now