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Marketing carrier research paper

This project is designed to help you get more information about your desired career including salary
ranges, job availability, career path, a typical day on the job, etc. While many of you are probably already
working, or have worked in the past, you might not be working in your “dream job” or in the career for
which you are currently studying. Also, I have found that many marketing students are unsure of what
exactly they want to do when they graduate. Thus, this project is designed to help you focus in and
advance in your careers, no matter what stage you are in.
Requirements:
1. You must determine what your expected or desired entry level job will be upon graduation and
typical salary ranges for that job title. There are many online and print sources for determining
this information. Make sure to make appropriate adjustments for local cost of living in
determining a reasonable salary expectation. Base your salary range on at least three sources.
2. Create a list of companies who recruit on campus for the job title you are seeking. If no (or too
few) companies recruit on campus, develop a list of companies you could target yourself. In both
cases, create a list of 10 companies with addresses, phone numbers and contact names.
3. You will conduct an “informational interview” with someone already working in your chosen
field, either in an entry-level position or higher up. An informational interview is NOT a job
interview; it is a short conversation with someone who holds a job you find interesting. Most
professionals are willing to give 10 minutes of their time to talk about how they got their job, what
their typical day on the job is like, what someone interested in the same career should do to
prepare, etc.*
When attempting to set up the interview, explain that you are not looking for a job, that it is an
informational interview, which will take no more than 10 minutes of their time. Once the
interview gets going, you might find that they are willing to talk for much longer than that. You
should feel free to ask them about their college major and activities, their first job and how they
got it, their career path, what a typical day on the job is like, and anything else you might want to
know before setting out in a similar career yourself. Under no circumstances should you ask
them how much money they make (or made at the time!) That is rude, and you can get general
information about salary from other sources.
4. You should also write a job description for your targeted position. Feel free to use information
from your interview, from textbooks, the web or any other sources to develop your job
description. However, you should write it in your OWN words and not copy from any source.
5. Finally, please write a personal statement (1 – 2 pages) giving your reactions to what you have
now discovered about your desired career. Are you still interested in pursuing this career? Why
or why not? Are you more or less excited about it than you were before? What was surprising
from your research? What is your overall reaction to this project? How prepared do you feel for
this career and what are your next steps?
What to submit:
The paper should be typed, using a double-spaced, professional font. The contents should be presented in
the following order:
• Cover page listing name, date, course title and your targeted job title.
• Job description of your expected or entry level job
• Salary ranges (from at least 3 sources – please list sources)
• Summary of informational interview, including contact information for your interviewee
• Short personal statement
• List of 10 target companies to which you could apply– including addresses, phone numbers,
contact names
• References (similar to a bibliography) – any sources you used to compile info.
Note: You are strongly advised to start this project early in order to complete all of the requirements.
Projects missing any of the requirements will be severely penalized.
Please note: all late projects will be immediately docked 5% for each day that they are late. No projects
will be accepted more than one week late unless prior instructor approval was given.
*Most students find much value in doing an informational interview with someone already working in
their field of interest and get a lot of great advice (and sometimes even offers of internships or job
interviews!) However, if you cannot find someone to interview in the time needed for this project, you
may attend a company presentation or workshop conducted by Career Management Services or a
professional networking event as an alternative (please email me to be sure your chosen event will serve
the purpose of this project.) You will complete all other parts of the project discussed above but write a
summary of the presentation or workshop you attended (date, speaker, who you met, topic, what you
learned, how it can help you in your career, etc.) in place of the summary of the informational interview.
FINAL NOTE: Due to the nature of your potential interviewees’ schedules and limited availability in
career services workshops and presentations, early planning is essential to ensure you have enough time
to complete your project.

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