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Identify the type of product/service convenience, shopping, specialty, unsought

Identify the type of product/service (convenience, shopping, specialty, unsought – see page 201) and explain in your own words what marketing considerations need to be made for your product/service based on this product classification.
Determine the most important decisions you will make in developing your product/service compared to your competition (product attributes, branding, packaging, labeling, product, support, services – see pages 204-208). Explain how this supports your marketing strategy.

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