What are the business goals and objectives of your company for the next year?
This should include information about quantitative and qualitative goals of the company.
If the company has a mission statement, determine if the companys goals align with the mission statement.
Draft marketing objectives to meet the business goals and objectives of the companys plan.
Draft a section about the companys target customer groups.
Develop a customer profile.
Include demographic and psychographic information about the customers.
Identify at least 45 tactical marketing strategies that you will use to implement your marketing plan.