Read the case and answer the following questions in paragraph form. ***Be sure to include specific examples to support your opinions and ideas.
1. 1. Identify and discuss the foundations of Southwest’s competitive advantage?
2. 2. Identify and discuss the practices that served as sources of its success?
3. 3. Considering values, strategies, communication systems, policies, practices and compensation, discuss Southwest’s attention to congruence.
4. 4. Take a position (thesis) regarding the ease or difficulty of imitating Southwest’s “sources of advantage”.
5. 5. Take a position (thesis) with regard to the extent you believe Southwest’s success was based on Herb Kelleher?