Write a four to eight (4-8) page paper in which you:
- Create an environment scan for the company indicating the most significant environmental threats and discuss how the company should respond to each threat to ensure that the impact to the business is minimal.
- Based on the environmental scan, evaluate the company’s strengths and evaluate how the company can leverage these strengths so as to yeild a competitive advantage in the marketplace.
- Identify a significant competitor for the company and assess how your company will complete against it to maximize profits and create value for stakeholders.
- Assume that the U.S. economy is in a state of decline requiring modifications to the strategy. Evaluate how the strayegy should be modified. Provide justification of how this will help the company continue to compete in the marketplace.
- Evaluate how global competition may impact the business strategy and determine how the company should respond.
- Use at least four (4) quality, academic resources in this assignment. NOTE: Wikipedia and other websites do not qualify as academic resources