1. How did the Russian market differ from markets in developed Western nations? How are these differences likely to impact upon demand for photographic products?
2. How did Kodak adjust its marketing mix in Russia to match local requirements? Do you think this was the right thing to do?
3. Kodak’s traditional film business is now under attack from digital photography (in which Kodak is also a leader). Should Kodak adjust its marketing mix for digital products to the Russian market? Why?