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Explain the relationship between page ranking and "googlebombing".

Briefly explain each of the page ranking techniques MacCornick describes.  For each trick indicate what property the trick was supposed to measure or problem the trick solved.  (Check with a friend or parent to see if your description makes sense to someone else.)
•    Discuss which of the tricks was fooled into giving DecorMyEyes a high page ranking by Google.
•    If the UltraNoir article doesn’t provide pertinent techniques, propose a modification to Google’s ranking algorithm to solve the type of problem that DecorMyEyes situation presented.  (MacCormick alluded to the problem on page 35 of his book.)
•    Discuss one positive factor and one negative SEO factor from Vaughn Aubuchon’s site.
Explain the relationship between page ranking and “googlebombing”.

Information should come from the book: 9 ALGORITHMS THAT CHANGED THE FUTURE

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