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Explain customer relationship management and how your selected company can use this important tool for a lifetime value.

MetroPCS is the company- target market is families and competitive company is Verizon. I have attached the paper recently done for this same class.

One of the challenges of the virtual marketplace is to create marketing plans that include communication online the company’s products and service opportunities and a hybrid plan that still takes traditional channels into account.

A marketing plan follows the company’s business of strategic plan, which is focused on meeting the following two things:

The quantitative goals, such as revenue and market share reach

The qualitative goals, such as brand awareness and community goodwill

This week, detail the promotional plan by defining the following:

What is the overall marketing message for your promotional plan?

Prepare 2 advertisements for cross-selling between traditional and digital options. The following are examples:

A magazine ad that promotes the company’s Website

A banner ad that advertises the company’s Web site

Develop a 1-year media calendar focusing on a traditional and online hybrid of 4 media platforms. Include in the following sections:

What is the overall marketing message for you promotional plan?

Prepare2 advertisements for cross-selling between traditional and digital options. Examples include the following:

A magazine ad that promotes the company’s Web site

A banner ad that advertises the company’s Web site

Develop a 1-year media calendar of 4 media platforms.

Students will prepare the marketing plan draft and outline information to be included in the following sections:

Executive Summary: This section highlights the key points of the plan.

In the Executive Summary section of your plan, add a section titled Managing the Customer Relationship, highlighting key points about how you will manage the customer relationship for the long term. Add the following detail to this section of the plan:

Explain customer relationship management and how your selected company can use this important tool for a lifetime value.

Brainstorm 1 customized e-marketing program to appeal to current and new customers.

Add a section about product policies, detailing your product guarantee, return policy, and customer service standards. Add this section to the end of the Executive Summary of your company’s final Strategic Plan.

Situational Analysis: This section include the following:

The target market segments, which include details about demographics, psychographics, current environments, industry trends, and anything that creates a snapshot of what is currently going on in the industry

Product Strategy: This section includes what products are being sold, a description of the products, and their features and benefits.

Competitive Analysis: This section includes a strengths, weaknesses, opportunities, and threats (SWOT) analysis and any other necessary competitive information.

Marketing Goals: This section explains what you are trying to accomplish.

Marketing Objectives: This section include how the marketing plan will meet the objectives of the business plan.

Strategic Initiatives: This section includes information about how the product is positioned in the marketplace and “market space,” differentiations strategies, pricing, and distribution.

Tactics: This section details what tactics you will use to implement and meet the marketing goals. It includes the promotional plan, including advertising and promotional campaigns, along with a media plan.

Budget: The budget includes information about where you will spend the money.

Conclusion: This reiterates the key points of the plan and what will be accomplished, including the following:

How will you win the marketplace?

Possible barriers to success

How results and marketing return on investment (ROI) will be measured

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