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Evaluate the pros and cons of choosing to focus on a master brand instead of a house of brands such as Think Pad

Evaluate the pros and cons of choosing to focus on a master brand instead of a house of brands such as Think Pad. Discuss has Lenovo differentiates its products in the marketplace (innovation, efficiency, both, something else). Discuss how Lenovo can use Think Pad to build the Lenovo brand without hurting the Think Pad brand. Discuss how Lenovo should position itself: As a new Chinese company? A combination of East and West?An international firm? Why?

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