Read and analyze Cross-Cultural Consumer Behavior: An International Perspective in Consumer Behavior.
Prepare a 1,750- to 2,100-word case study analysis in which you evaluate the consumer behavior and purchasing decisions illustrated in both case studies.
Case One: Japan to Apple’s iPhone: “No Thanks!”
Identify the lessons learned by Apple® regarding the differences in consumer behavior and purchasing decisions between the Japanese market and the market outside of Japan.
Evaluate how the differences in consumer behavior across these cultures may affect the marketing mix strategy.
Case Two: Would Mickey Mouse Eat Shark’s Fin Soup?
Identify the lessons the Walt Disney Company® learned about consumer behavior and purchasing decisions at Hong Kong Disneyland®.
Explain global issues that may influence consumer behavior.