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Discuss whether Starbucks would be considered a premium brand. Include competitors in your analysis.

Review Starbucks’ strategy. Include Competitive Strategy terminology on strategy from the
chapters for this week. Answer the following questions:
1. Discuss whether Starbucks would be considered a premium brand. Include
competitors in your analysis.
2. Is Starbucks’ strategy one of product or experience? Does “snob appeal”
affect Starbucks’ brand image?
3. How does the Via brand change Starbucks’ strategy?

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