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Discuss the business case for diversity as it is made by Bendick, Egan, and Lanier. What are the key conclusions drawn by the authors of this research study?

First, please review the required background readings. Then, using the following sources, prepare a 4 page paper in which you address the following:

How has Tesco engaged with diverse groups, and how has the company used its inclusion and diversity practices as a key means of providing better customer service? Would you consider Tesco’s approach to be strategically advantageous?
Critically compare and contrast Tesco’s approach to inclusion and diversity with the key conclusions drawn by Bendick, Egan, & Lanier in their journal article below. In doing so, assess the strengths and/or weaknesses that you believe Tesco may have with respect to inclusion and diversity.
Required Readings:

Bendick, M., Egan, M.L., & Lanier, L. (2010). The business case for diversity and the perverse practice of matching employees to customers. Personnel Review, 39(4), 468-486. Retrieved on November 14, 2012 from ProQuest.

Following is the Tesco case study. Please note that there are 6 parts to the case, and that you may do either of the following: 1) Read the Tesco case study online; and/or 2) Download the full case study (PDF file), a PowerPoint (PPT) presentation, and an audio (MP3) presentation using the links on the right of the page:

The Times 100: Business Case Studies. Using diversity and inclusion to provide better service: A Tesco case study. (2012). Retrieved on November 14, 2012 from: http://businesscasestudies.co.uk/tesco/using-diversity-and-inclusion-to-provide-better-service/

Learn more about Tesco by visiting (and navigating) the company’s website here: http://www.tescoplc.com/

Be sure to look at Tesco’s views concerning “Corporate responsibility”: http://www.tescoplc.com/index.asp?pageid=81

Additional Expectations:

In preparing your Case, please be sure that you do the following:

1) Draw upon other sources in the Background section of Module 3 to guide your work, and reference any sources that you use. Be sure that you use at least FOUR (4) additional sources (not including the Tesco and Bendick et al. readings) to support your analysis.

2) Use headings and subheadings to clearly show the structure of your analysis.

3) Be sure to include cover and reference pages (in addition to the 4 pages of analysis described above), and use 1” margins on all pages.

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