Differentiate between the scientific method and applied research. Which one is most often used in business? Provide an example of either that might be appropriate from your current or previous place of employment
You are the manager of a hotel. There have been several complaints from guests relating to employee attitude. Provide a description of three different types of research that might be appropriate for this situation
Why do some senior executives feel more comfortable relying with quantitative data than qualitative data? How might a qualitative research company lessen the senior-level executive’s skepticism? What are the advantages and disadvantages of using surveys to collect data? Describe a research situation where survey research is appropriate and explain why
Amazon’s Kindle® electronic book, magazine, and newspaper reader, has been more successful than its competitors. The fact that the Kindle® reader was first introduced on the Oprah Show and was strongly endorsed by the host, Oprah Winfrey, may have contributed to its success. However, the original Kindle® reader has some physical problems, such as button replacement and page-turn speed. Correcting these problems resulted in a redesigned Kindle® reader, which was released in 2009 and received many positive reviews. What observation research might have been used in the redesign of the original Kindle® reader? What are some advantages and disadvantages of this approach? Which would you recommend for the new Fire tablet being offered by Amazon? Are there any ethical concerns and how might they be addressed, if any?
What essential characteristics distinguish a true experiment from other research designs? What ethical problems do you see in conducting experiments with humans?