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Describe the data scales best suited for presentation in a pie chart. How effective are the pie charts that often accompany a newspaper article in explaining the statistics used in the article? Where could a Pareto chart be used within your company?

RES 341 Complete Course

Week 1

Individual Current Business Research Project Paper

Use the University Library or the Electronic Reserve Readings to locate a peer-reviewed article that reports original research.

Search “major databases (e.g. – ProQuest)” in the Online Collection, and use the key search words, “research studies in” to obtain an article. You can select communication, finance, economics, marketing, technology, or another faculty approved topic for the research study.

Write a 350- to 700-word synopsis of the article, including the following:

Define the business research and its purpose.

Explain the business problems under investigation.

Describe the data collection methods used in the research project.

What did the researchers conclude as a result of their research?

Discussion Questions

How do statistics relate to research?

Should an organization create research testing for all problems confronting the business? Why or why not?

Describe the null and alternate hypotheses.  Why do the null and alternate have to be mutually exclusive?

XYZ Corp. is seeking a Widget machine that is faster than their current machines.  Currently, their machine makes 100 widgets per hour.  XYZ is going to test any new machines before purchasing.

Write the null and alternate hypotheses for the tests.  Write the null and alternate in both the standard verbal format and the scientific notation format described in your text readings.

Should a company be pro-active or reactive in the use of research methodologies? Why or Why Not?  Give examples that you have seen where a company should have been pro-active or reactive.

What is an example of a hypothesis that you have used in your personal and/or professional life? Please state what the hypothesis is, how you utilized it and what the outcome of the situation was

Week 2

Individual Research Terminology Matching Assignment

Complete the Research Terminology Matching Assignment located on your student website.

Learning Team Research Process Paper

Resources: Data sets available on your student website

Identify a research issue, opportunity, or problem from one of the data sets available on your student website. The data should consist of at least 30 or more observations of ratio or interval scale data from one of the provided data sets. This issue or problem will serve as the basis for this and subsequent Learning Team assignments, so be sure to obtain instructor approval before completing your Research Process Paper.

Prepare a 1,050- to 1,750-word paper describing your selected research issue or problem.

Include a definition of your selection using quantifiable measures.

Include the following steps of the business research process that must follow for addressing or finding a solution to your selected issue or problem:

Purpose of the research

Describe the research problem.

Explain why the research problem is important.

Problem definition

Explain what question you are answering by your research.

Research hypothesis

Explain three possible outcomes that may result from this research.

Define operational definitions for each variable.

Identify the variables to be tested.

Define the level of measurement for each variable.

Define the measurement scale for each variable.

Discuss briefly the remaining steps in the research process you will follow to complete your final project in Week Four.

Discussion Questions

What are the advantages of secondary data sources?  What are some of the disadvantages?

Discuss the differences between quantitative and qualitative data? What are some examples of each?

Discuss the differences between primary and secondary data?  Give examples of each.

What types of ethical issues arise when an organization conducts research?

Why should you question the motivation of the sources of secondary research?  Does the motivation affect the results?

Discuss the use of loaded questions in survey design.  What is an example of a loaded question?

What are real-world examples of a sample and a population? Compare and contrast probability sampling with non-probability sampling, providing an example of each.

Describe the data scales best suited for presentation in a pie chart. How effective are the pie charts that often accompany a newspaper article in explaining the statistics used in the article? Where could a Pareto chart be used within your company?

Does all data have a mean, median, or mode? Why or why not? When is the mean the best measure of central tendency? When is the median the best measure of central tendency?

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