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contrast the role of service quality at amazon.com and Barnes and Noble (which operates traditional bookstores as well as an e-commerce site).

contrast the role of service quality at amazon.com and Barnes and Noble (which operates traditional bookstores as well as an e-commerce site). What are the differences in their approaches? how might a company like Barnes and Noble exploit its dual marketing focus (stores and e-commerce) in a complementary fashion to provide services that amazon.com would not be able to offer?

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