CFM systems emerged in 1980s with database marketing emerged. Later in 1990s CFM CRM appeared as to a two-way communication device. It later leads to huge programs such as frequent flyer miles and interesting bonus points on credit cards. Also internet has helped expand it from stagnant database and allows off-site information storage.
Operational CRM which in simplest terms is the business operations connected to the building and managing CRM in an organization. It also includes all the operation of functions such as call centers and sales force automation. While Analytical CRM explain the components of CRM that narrate to the data mining and interpretation of all data collected about customers which is useful. Organizations which use CRM are actually trying to gain as much customer transaction and data history as much as possible to make customer-centered marketing decisions and effective business. Best practices for successful CRM systems implementation are as follows:
1) Bring clarity in vision, importance and alignment, purpose, business strategy and CRM software
2) Always keep engaging in the implementation process, implement course corrections and keep rewarding successes change orders, approve funding and resources
Why is so important to centralize the customer transactions activities? What value I will bring to the business?