A popular university headquartered in Phoenix wants to introduce a new product (audio books) for students whose learning style is auditory. Students who use this learning style can recall what they hear, and follow oral direction. This university offers, degree programs such as – Associates, Bachelors, Masters ,and Doctorate. It holds online and traditional classroom. It offer classes to students in the US, Canada, Mexico, Netherlands, Chile, Mexico, District Of Columbia and Ruperto Rico. Describe the organizational buyers and consumers of the audio book and the factors that influence their purchasing decisions. Discuss how these factors will affect your marketing strategy.