1. The Internet has compelled all retailers to expect more price-sensitive customers, but because customers can purchase electronics at highly discounted prices, those stores that sell the same electronic prices must adjust their prices and | |||||||||||||
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2. As the logistics manager, Priscilla should focus on the movement and control of the company’s physical products, while her boss, the supply chain manager, should focus on | ||||
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3. Which of the following is most likely to be characterized by oligopolistic competition in the United States? | ||||
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4. _______ are combating competitive pressures by increasing the amount of exclusive and private label merchandise, strengthening customer loyalty programs, and expanding their online presence. | ||||
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5. Supply chain management adds value for customers by | ||||
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6. Naomi owns and manages a gift store that features merchandise for many holidays throughout the year. Some are novelty items that are mass produced, and some are handcrafted. Manufacture and creation of these items occur throughout the year, but in cycles different from the customers’ purchases. To be successful, Naomi must pay special attention to the supply chain management goal of providing products at the right | ||||
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7. If a manufacturer was unhappy with either intensive or exclusive distribution, a logical choice, which incorporates some features from both, would be _______ distribution. | ||||
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8. Jacob rents rooms in his hotel for an average of $100 per night. The variable cost per rented room is $15. His fixed costs are $100,000, and his profit last year was $20,000. For Jacob, the contribution per unit is | ||||
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9. _______ have several advantages over manufacturers in selling directly to customers: they’re generally more efficient in dealing with customers, they can offer choices, and they can offer consumers one-stop shopping for complex or complicated purchases. | ||||
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10. Every marketing decision is affected by and has an effect on | ||||
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11. As a type of retailer, category specialists are fierce competitors using | ||||
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12. In a _______ supply chain, none of the participants has any control over the others. | ||||
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13. B2B quantity discounts are legal if | ||||
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14. Retailers with strong brand names of their own might operate outlet stores to | ||||
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15. Health clubs often use a low, introductory offer price to get people to join their club. These low prices represent a _______ orientation pricing strategy. | ||||
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16. Today, many retailers use targeted promotions, direct salesperson contact, customized services, and consumer information to provide added services to | ||||
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17. Electronic access to manufacturer’s inventory helped transform the effectiveness of manufacturer’s representatives and outside sales forces. Using new communications tools, they could now avoid the supply chain problem of | ||||
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18. General Mills (a manufacturer of a variety of food products) might engage Target, Costco, Wal-Mart, and Kroger in a | ||||
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19. For marketers to advertise a price as their _______ price, the Better Business Bureau recommends that at least 50 percent of the sales of a product occur at that price. | ||||
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20. The most significant potential benefit of the Internet channel is its | ||||
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21. Some companies want to get their products into as many outlets as possible. These companies understand that the more exposure they get, the more of their products they’ll sell. If this idea is consistent with the company’s overall strategy, it will most likely choose _______ distribution. | ||||
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22. Because of the way _______ buy merchandise, customers can never be confident that the same merchandise will be in stock each time they visit the store. | ||||
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